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How to Build a Regularly Scheduled Basis

Posted last May 7, 2012, 2:05 am in Hotels report article


Power Your PR

A content strategy is good, but a content strategy combined with effective PR will give your marketing a turbo rocket boost to the moon. The reason is this. There’s already a lot of content online. Information overload is all around us. So just because you create it does not mean that you’ll get any benefit from it.

However, if you combine your content with PR, you can extend your reach and effectiveness tremendously. With content strategies, what often gets overlooked is (1) the value in creating content that needs to be shared urgently, and then (2) leveraging the press to get the word out. For example, conduct a media campaign about a contest that has an entry submissions deadline. Or a special report about current trends. Or an insider’s peek at a new technology, etc.

And if you create a special report on a regularly scheduled basis, you can develop a long-term relationship with a targeted group of media contacts. Think about Barbara Corcoran. When she created “The Corcoran Report” about New York Real Estate prices, within a few hours after sending it out to the press CNN brought her in to discuss it. The Corcoran Group has regularly published the report ever since, and the press always covers it. What market insights can you provide on a monthly, quarterly or annual basis?cone crusher manufacturer: china cement mills:

In the spirit of getting covered by the press, you should also consider joining ProfNet, which is a service that many journalists use to find expert sources to quote in their articles. Pretty much any publication that exists today will publish the articles online, as well. Your objective is to get in front of new prospects, and having others write about you, positioning you as an expert, is a great way to achieve that.

Dominate the Top of the Funnel

In summary, the world around you is digital. Your prospects are going digital. It’s time for you to get in front of them online and broaden the top of your marketing funnel. Define your specific target audiences, and then target them through a digital ecosystem filled with relevance and value.

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